{"id":8122,"date":"2025-03-25T11:10:51","date_gmt":"2025-03-25T11:10:51","guid":{"rendered":"https:\/\/dev.creactives.com\/abinbev\/"},"modified":"2026-08-04T11:04:26","modified_gmt":"2026-08-04T11:04:26","slug":"abinbev","status":"publish","type":"page","link":"https:\/\/www.creactives.com\/it\/abinbev\/","title":{"rendered":"ABInBev"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8122\" class=\"elementor elementor-8122 elementor-5523\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bc201d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"5bc201d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95ed63e\" data-id=\"95ed63e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b7143a elementor-widget elementor-widget-heading\" data-id=\"1b7143a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Governance dei dati anagrafici per <strong>AB InBev<\/strong>: strutturare la complessit\u00e0\ncon l'AI<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4203687 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"4203687\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-257867e\" data-id=\"257867e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0114d6c e-flex e-con-boxed e-con e-parent\" data-id=\"0114d6c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-594479d e-con-full e-flex e-con e-child\" data-id=\"594479d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93ebb98 aipt-subtitle v2 elementor-widget elementor-widget-heading\" data-id=\"93ebb98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Panoramica del cliente<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e50dd2 elementor-widget elementor-widget-heading\" data-id=\"5e50dd2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AB InBev, leader mondiale nel settore dei beni di largo consumo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b2245e elementor-widget elementor-widget-text-editor\" data-id=\"3b2245e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">AB InBev, leader mondiale nel settore dei beni di largo consumo, gestisce una Supply Chain incredibilmente vasta e complessa, che si estende su <b>oltre 200 stabilimenti in APAC, Africa, MAZ, NAZ e SAZ<\/b> e opera con <b>11 <\/b><b>diversi sistemi ERP<\/b>. Con <b>3,25 milioni di materiali<\/b> nel suo database e una serie di dati multilingue &#8211; tra cui inglese, spagnolo, portoghese, cinese, coreano e francese &#8211; garantire la coerenza e l&#8217;accuratezza dei dati era una sfida importante. <\/p><p class=\"p1\">Per migliorare l&#8217;efficienza e supportare il processo decisionale strategico, AB InBev aveva bisogno di un <b>solido <\/b><b>framework di<\/b> <b>Master <\/b><b>Data Governance<\/b> in grado di strutturare e armonizzare i suoi dati materiali su scala.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf9b8f3 e-con-full e-flex e-con e-child\" data-id=\"bf9b8f3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cc1d56 elementor-widget elementor-widget-image\" data-id=\"0cc1d56\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"271\" src=\"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/04\/abinbev-copertina-usecases-creactives-1.png\" class=\"attachment-full size-full wp-image-8005\" alt=\"\" srcset=\"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/04\/abinbev-copertina-usecases-creactives-1.png 800w, https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/04\/abinbev-copertina-usecases-creactives-1-300x102.png 300w, https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/04\/abinbev-copertina-usecases-creactives-1-768x260.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-182909a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"182909a\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5601678\" data-id=\"5601678\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d04d46 e-flex e-con-boxed e-con e-parent\" data-id=\"7d04d46\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-96e02d7 e-con-full e-flex e-con e-child\" data-id=\"96e02d7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30d5edb elementor-widget elementor-widget-image\" data-id=\"30d5edb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"1071\" src=\"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/03\/abinbev-2.jpg\" class=\"attachment-full size-full wp-image-7912\" alt=\"Data Analytics\" srcset=\"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/03\/abinbev-2.jpg 940w, https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/03\/abinbev-2-263x300.jpg 263w, https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/03\/abinbev-2-899x1024.jpg 899w, https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/03\/abinbev-2-768x875.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c19732c e-con-full e-flex e-con e-child\" data-id=\"c19732c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f867bd aipt-subtitle v2 elementor-widget elementor-widget-heading\" data-id=\"1f867bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">La sfida<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a1fd32 elementor-widget elementor-widget-heading\" data-id=\"4a1fd32\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un panorama complesso e frammentato di dati\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ba9bb elementor-widget elementor-widget-text-editor\" data-id=\"88ba9bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">La gestione di un database di milioni di materiali in pi\u00f9 stabilimenti e lingue ha creato diversi problemi:<\/p><ul><li class=\"p1\"><b>Dati non strutturati e ambigui<\/b>, che rendono difficile trovare e gestire i materiali in modo efficiente<\/li><li class=\"p1\"><b>Descrizioni criptiche e specifiche del dominio<\/b>, che portano a incoerenze e inefficienze negli acquisti.<\/li><li class=\"p1\"><b>Scarsa tassonomia e bassa qualit\u00e0 di categorizzazione<\/b>, che incidono sulla reportistica e sull&#8217;analisi delle spese<\/li><li class=\"p1\"><b>Elevato affidamento su voci libere<\/b>, con conseguenti informazioni incomplete o non corrette sul materiale.<\/li><li class=\"p1\">L&#8217;<b>eccesso di scorte e la mancata movimentazione<\/b> delle stesse, con conseguenti costi inutili e colli di bottiglia operativi.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3642ff elementor-widget elementor-widget-text-editor\" data-id=\"d3642ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Queste sfide hanno avuto un impatto non solo sulle <b>operazioni di approvvigionamento<\/b>, ma anche sulla <b>gestione delle scorte, sull&#8217;<\/b><b>accuratezza dei report e sulle prestazioni complessive della Supply Chain<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afba051 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"afba051\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88f159e\" data-id=\"88f159e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd53e30 e-con-full e-flex e-con e-child\" data-id=\"dd53e30\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61da46f aipt-subtitle v2 elementor-widget elementor-widget-heading\" data-id=\"61da46f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">La soluzione<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84c9ee7 elementor-widget elementor-widget-heading\" data-id=\"84c9ee7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Governance dei dati guidata dall'AI con TAM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d116fa6 elementor-widget elementor-widget-text-editor\" data-id=\"d116fa6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1 text-white\">L&#8217;implementazione TAM descritta qui non si \u00e8 limitata a pulire i record: ha costruito i Semantic Digital Twin dei 3,25 milioni di materiali di AB InBev \u2014 governati, arricchiti e connessi tra 11 ERP. In termini attuali, quella struttura connessa \u00e8 l&#8217;Enterprise Data Space di AB InBev, realizzato anni prima che gli dessimo un nome.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd9b113 e-con-full e-flex e-con e-parent\" data-id=\"bd9b113\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-678f8e5 e-con-full e-flex e-con e-child\" data-id=\"678f8e5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1d35f33 e-flex e-con-boxed e-con e-child\" data-id=\"1d35f33\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ef5b2e e-con-full e-flex e-con e-child\" data-id=\"2ef5b2e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cbd7a9f e-con-full e-flex e-con e-child\" data-id=\"cbd7a9f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7fde573 e-con-full e-flex e-con e-child\" data-id=\"7fde573\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d401d6c e-flex e-con-boxed e-con e-child\" data-id=\"d401d6c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-787c69a elementor-widget elementor-widget-heading\" data-id=\"787c69a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CLASSIFICAZIONE E CATEGORIZZAZIONE DI 532K PEZZI DI RICAMBIO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a900fa0 elementor-widget elementor-widget-text-editor\" data-id=\"a900fa0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1 text-white\">In base alla struttura del loro Gruppo Materiale, assicurando una categoria minima di 4 livelli per articolo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf8d04d e-con-full e-flex e-con e-child\" data-id=\"bf8d04d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10c9960 elementor-widget elementor-widget-heading\" data-id=\"10c9960\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">STANDARDIZZARE E STRUTTURARE I DATI MULTILINGUE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b818b62 elementor-widget elementor-widget-text-editor\" data-id=\"b818b62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1 text-white\">In inglese, cinese, coreano, spagnolo, portoghese e altro ancora.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c7eeb6 e-con-full e-flex e-con e-child\" data-id=\"1c7eeb6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fedf62b elementor-widget elementor-widget-heading\" data-id=\"fedf62b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">IDENTIFICARE ED ELIMINARE I MATERIALI DUPLICATI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99264af elementor-widget elementor-widget-text-editor\" data-id=\"99264af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1 text-white\">Migliorare l&#8217;integrit\u00e0 dei dati e ridurre le inefficienze.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-216a173 e-con-full e-flex e-con e-child\" data-id=\"216a173\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a92bdb6 elementor-widget elementor-widget-heading\" data-id=\"a92bdb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MIGLIORARE LA RICERCABILIT\u00c0 DEI PEZZI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b90076 elementor-widget elementor-widget-text-editor\" data-id=\"3b90076\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1 text-white\">Consentendo ai team di approvvigionamento di trovare pi\u00f9 velocemente i materiali giusti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e193a31 e-con-full e-flex e-con e-parent\" data-id=\"e193a31\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c20c4c5 e-con-full e-flex e-con e-child\" data-id=\"c20c4c5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab9f2b1 e-flex e-con-boxed e-con e-child\" data-id=\"ab9f2b1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-355b0ab e-con-full e-flex e-con e-child\" data-id=\"355b0ab\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d2d1f29 e-con-full e-flex e-con e-child\" data-id=\"d2d1f29\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8b5004d e-con-full e-flex e-con e-child\" data-id=\"8b5004d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9ab5a18 e-flex e-con-boxed e-con e-child\" data-id=\"9ab5a18\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae80cf7 elementor-widget elementor-widget-heading\" data-id=\"ae80cf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FORNIRE UNA REPORTISTICA ACCURATA E AFFIDABILE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7858c69 elementor-widget elementor-widget-text-editor\" data-id=\"7858c69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1 text-white\">Supportare un migliore processo decisionale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21920fe e-con-full e-flex e-con e-child\" data-id=\"21920fe\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9451dd9 elementor-widget elementor-widget-heading\" data-id=\"9451dd9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">RIDURRE LE SCORTE IN ECCESSO E NON IN MOVIMENTO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4514c2e elementor-widget elementor-widget-text-editor\" data-id=\"4514c2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1 text-white\">Ridurre al minimo l&#8217;accumulo di scorte non necessarie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd449df e-con-full e-flex e-con e-child\" data-id=\"cd449df\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93cf8df elementor-widget elementor-widget-heading\" data-id=\"93cf8df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MIGLIORARE L'EFFICIENZA DEGLI ACQUISTI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-807be9b elementor-widget elementor-widget-text-editor\" data-id=\"807be9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1 text-white\">Limitare gli acquisti anomali e sbloccare le opportunit\u00e0 di conversione da OEM a MRO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1250b3 e-con-full e-flex e-con e-child\" data-id=\"f1250b3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f2475 elementor-widget elementor-widget-text-editor\" data-id=\"b6f2475\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1 text-white \">Grazie all&#8217;applicazione dell <b>&#8216;intelligenza artificiale combinata con l&#8217;ingegneria della conoscenza<\/b>, abbiamo fornito ad AB InBev una<b>base di dati<\/b> <b>affidabili <\/b>, essenziale per ottimizzare i processi di approvvigionamento e supply chain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bca8f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"2bca8f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bddc0f\" data-id=\"9bddc0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03dee56 e-flex e-con-boxed e-con e-parent\" data-id=\"03dee56\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-150a7f1 e-con-full e-flex e-con e-child\" data-id=\"150a7f1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0bbe5 aipt-subtitle v2 elementor-widget elementor-widget-heading\" data-id=\"3c0bbe5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">I risultati<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c222ebd elementor-widget elementor-widget-heading\" data-id=\"c222ebd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impatto aziendale tangibile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449d0f7 elementor-widget elementor-widget-text-editor\" data-id=\"449d0f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">L&#8217;implementazione del TAM ha prodotto <b>risultati misurabili<\/b> in tutte le attivit\u00e0 di AB InBev:<\/p><ul><li class=\"p1\"><b>Riduzione del 40% delle richieste di nuovi Material Master Data (MMD)<\/b> entro il primo anno.<\/li><li class=\"p1\"><b>15% di materiali duplicati identificati<\/b> in 11 ERP, migliorando l&#8217;accuratezza dei dati<\/li><li class=\"p1\"><b>Oltre 100 milioni di euro di scorte in eccesso identificate e ottimizzate<\/b>, riducendo i costi operativi<\/li><li class=\"p1\"><b style=\"text-align: var(--text-align);\">Meno tempi di inattivit\u00e0 delle attrezzature e meno acquisti anomali<\/b><span style=\"text-align: var(--text-align);\">, guidando l&#8217;efficienza degli approvvigionamenti<\/span><\/li><\/ul><p class=\"p1\">Grazie a <b>dati anagrafici strutturati, armonizzati e alimentati dall&#8217;AI<\/b>, AB InBev ha ottenuto il <b>controllo <\/b><b>e la visibilit\u00e0 necessari per ottimizzare le operazioni di approvvigionamento e supply chain <\/b>, trasformando la complessit\u00e0 dei dati in un vantaggio strategico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de13e6b e-con-full e-flex e-con e-child\" data-id=\"de13e6b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-702291d elementor-widget elementor-widget-image\" data-id=\"702291d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"1071\" src=\"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/03\/abinbev-3.jpeg\" class=\"attachment-full size-full wp-image-7913\" alt=\"Best goals\" srcset=\"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/03\/abinbev-3.jpeg 940w, https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/03\/abinbev-3-263x300.jpeg 263w, https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/03\/abinbev-3-899x1024.jpeg 899w, https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/03\/abinbev-3-768x875.jpeg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-063211a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"063211a\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a45d54\" data-id=\"6a45d54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9529f1f e-flex e-con-boxed e-con e-parent\" data-id=\"9529f1f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-190e01c e-con-full e-flex e-con e-child\" data-id=\"190e01c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-115ae53 aipt-subtitle v2 elementor-widget elementor-widget-heading\" data-id=\"115ae53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CONOSCERLI<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd8038 elementor-widget elementor-widget-heading\" data-id=\"cdd8038\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Casi studio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-def6480 elementor-widget elementor-widget-text-editor\" data-id=\"def6480\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"has-normal-font-size\">Creactives ha casi d&#8217;uso in molti settori, ma con un problema comune: Grandi e complessi set di dati multilingue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-283080d e-con-full e-flex e-con e-child\" data-id=\"283080d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-178ffe8 e-con-full e-flex e-con e-child\" data-id=\"178ffe8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-04dff87 e-con-full e-flex e-con e-child\" data-id=\"04dff87\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e21f95e e-con-full e-flex e-con e-child\" data-id=\"e21f95e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-abef553 e-con-full e-flex e-con e-child\" data-id=\"abef553\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b21e25 elementor-widget elementor-widget-image\" data-id=\"7b21e25\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"271\" src=\"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/04\/cemex-copertina-usecases-creactives-2.png\" class=\"attachment-aipt_listing_archive_featured size-aipt_listing_archive_featured wp-image-8006\" alt=\"\" srcset=\"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/04\/cemex-copertina-usecases-creactives-2.png 800w, https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/04\/cemex-copertina-usecases-creactives-2-300x102.png 300w, https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/04\/cemex-copertina-usecases-creactives-2-768x260.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-979c6c8 elementor-widget elementor-widget-heading\" data-id=\"979c6c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trasformare la governance dei dati anagrafici di materiali e servizi e la visibilit\u00e0 delle spese  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b274c6b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b274c6b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/it\/cemex\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Per saperne di pi\u00f9<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04c35e6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"04c35e6\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85e3bf7\" data-id=\"85e3bf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60c3231 e-flex e-con-boxed e-con e-parent\" data-id=\"60c3231\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c23e6f9 e-con-full e-flex e-con e-child\" data-id=\"c23e6f9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-742799a elementor-widget elementor-widget-heading\" data-id=\"742799a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sei pronto a trasformare i tuoi dati di approvvigionamento e supply chain?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93061c4 elementor-widget elementor-widget-mtfe-button-widget\" data-id=\"93061c4\" data-element_type=\"widget\" data-widget_type=\"mtfe-button-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n  \t\t<div class=\"mt-addons_button_holder\">\n    \t\t<a target=\"\" rel=\"\" href=\"\/it\/contattaci\/\" class=\"mt-addons_button mt-addons-btn-lg\" >richiedi una demo<\/a>\n  \t\t<\/div>\n  \t\t\n  \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Governance dei dati anagrafici per AB InBev: strutturare la complessit\u00e0 con l&#8217;AI Panoramica del cliente AB InBev, leader mondiale nel settore dei beni di largo consumo AB InBev, leader mondiale nel settore dei beni di largo consumo, gestisce una Supply Chain incredibilmente vasta e complessa, che si estende su oltre 200 stabilimenti in APAC, Africa, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-8122","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ABInBev - Creactives<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creactives.com\/it\/abinbev\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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