{"id":11735,"date":"2026-08-06T10:44:53","date_gmt":"2026-08-06T10:44:53","guid":{"rendered":"https:\/\/www.creactives.com\/2026\/08\/18\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/"},"modified":"2026-09-07T07:32:36","modified_gmt":"2026-09-07T07:32:36","slug":"enhancing-category-management-sourcing-and-srm-through-data-excellence","status":"publish","type":"post","link":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/","title":{"rendered":"Enhancing Category Management, Sourcing, and SRM Through Data Excellence"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Even in organisations with established procurement frameworks, issues still arise due to unclear roles, scattered data, and limited visibility, which create inefficiencies and tension among <\/span>Category Management, Strategic Sourcing, and Supplier Relationship Management (SRM)<\/span>.<\/span><\/p><\/div>

Addressing these challenges requires not only a strategic vision but also robust technological foundations\u2014ensuring all teams operate with accurate data, complete transparency, and clear accountability throughout the procurement process. Nevertheless, even the most effective tools are only successful when adopted and supported by individuals throughout the organisation, making change management and user engagement essential factors for success. <\/span><\/p><\/div>

The Procurement Cycle: Strategy, Execution, and Value Management<\/span><\/p><\/div>

An effective procurement organisation operates through an interconnected cycle:<\/span><\/p><\/div>

\u2022 Category Management defines the strategic vision.<\/span><\/p><\/div>

\u2022 Strategic Sourcing translates the strategy into tactical action.<\/span><\/p><\/div>

\u2022 Supplier Relationship Management (SRM) ensures that value is sustained and expanded over time.<\/span><\/p><\/div>

Here’s how Data Foundation can empower each phase<\/span> \u2014 with practical examples, particularly in complex categories like MRO (Maintenance, Repair, and Operations).<\/span><\/p><\/div>

1. Category Management: Setting a Strategic Foundation<\/span><\/p><\/div>

Category Management aims to define long-term strategies that optimise costs, manage risks, and drive innovation. Returning, for example, to the MRO category, this may involve balancing cost-efficiency with quality standards, ensuring the availability of critical spare parts along with full visibility of the supply chain and associated risks. <\/span><\/p><\/div>

How Data Foundation Helps:<\/span><\/p><\/div>

Accurate and harmonised material data enables Category Managers to:<\/span><\/p><\/div>

\u2022 Analyse internal demand profiles with precision.<\/span><\/p><\/div>

\u2022 Identify category-specific optimisations, such as bundling similar MRO items.<\/span><\/p><\/div>

\u2022 Optimise inventory levels based on real usage patterns (reducing excess stock without risking shortages).<\/span><\/p><\/div>

\u2022 Align supplier selection criteria with operational and strategic needs.<\/span><\/p><\/div>

Without a clean and consistent material master, strategic decisions are at risk of being based on incomplete or misleading data, undermining category objectives from the outset.<\/span><\/p><\/div>

2. Strategic Sourcing: From Strategy to Execution<\/span><\/p><\/div>

Strategic Sourcing turns the category strategy into reality through supplier selection, negotiation, and contracting.<\/span><\/p><\/div>

How Data Foundation Helps:<\/span><\/p><\/div>

Granular spend data categorisation and identification at the item level is a crucial enabler for visibility tools that map spend and supplier landscapes, empowering sourcing teams to:<\/span><\/p><\/div>

\u2022 Detect areas of fragmented spend (e.g., buying similar parts from multiple vendors).<\/span><\/p><\/div>

\u2022 Consolidate supplier bases to strengthen negotiation leverage and achieve economies of scale.<\/span><\/p><\/div>

\u2022 Prioritise sourcing efforts where savings or quality improvements have the biggest strategic impact.<\/span><\/p><\/div>

\u2022 Better plan sourcing waves based on actual consumption and demand patterns, avoiding overbuying.<\/span><\/p><\/div>

By having categorised, clear, and actionable spending data, sourcing teams can more effectively achieve sustainable savings\u2014rather than just opportunistic ones\u2014that align with the overall category strategy.<\/span><\/p><\/div>

3. Supplier Relationship Management: Sustaining and Growing Value<\/span><\/p><\/div>

SRM activities, now integrated into S2P platforms, must ensure that the value promised during sourcing is achieved and amplified throughout the supplier relationship lifecycle.<\/span><\/p><\/div>

How Data Foundation Helps:<\/span><\/p><\/div>

Successful S2P implementations require a robust Data Foundation to ensure the complete accessibility of SRM-related activities within S2P platforms. Specifically: <\/span><\/p><\/div>

\u2022 Monitor supplier performance against category-level KPIs with real-time accuracy.<\/span><\/p><\/div>

\u2022 Consolidate the supplier base by identifying and eliminating overlaps, reducing complexity and administrative costs.<\/span><\/p><\/div>

\u2022 Proactively manage deviations and improvement areas based on hard evidence at item-level \u2014 not anecdotal feedback.<\/span><\/p><\/div>

Moreover, when supplier and material data are continuously updated, organisations can move beyond reactive issue management and build proactive, trust-based supplier partnerships.<\/span><\/p><\/div>

Embedding Continuous Improvement: The Role of People and Technology<\/span><\/h3><\/div>

To shift Procurement from tactical execution to strategic leadership, organisations must embed continuous improvement within both their systems and their culture. This is only possible when three pillars are in place: <\/span><\/p><\/div>

\u2022 Data governance: Consistent, high-quality material master data across categories.<\/span><\/p><\/div>

\u2022 Spend and supplier visibility: Real-time insights for rapid, confident decision-making.<\/span><\/p><\/div>

\u2022 Adoption and engagement: Procurement teams, along with their stakeholders, must trust the data and understand how to actively utilise it in the available tools.<\/span><\/p><\/div>

Ultimately, technology and frameworks are enablers. It is people\u2014their skills, behaviours, and willingness to embrace data-driven decision-making\u2014who unlock Procurement’s full potential. <\/span><\/p><\/div>

Conclusion: Building a Solid Foundation for Procurement Excellence<\/span><\/h3><\/div>

Robust processes and technologies alone are insufficient to guarantee procurement maturity, as even the most effective strategies may stumble due to lack of user adoption stemming from poor-quality data.<\/span><\/p><\/div>

Organisations that emphasise data governance can achieve inventory optimisation, supplier consolidation, and user engagement to lay the foundation for Category Management, Strategic Sourcing, and SRM to operate in genuine alignment, thereby enhancing their overall impact on the business.<\/span><\/p><\/div>

At <\/span>Creactives<\/span>, we support organisations on this journey with our solutions, including:<\/span><\/p><\/div>

\u2022 TAM (for Master Data Governance)<\/span><\/p><\/div>

\u2022 TSV (for Spend Visibility)<\/span><\/p><\/div>

Discover how Creactives can support your Procurement maturity journey!<\/span><\/a><\/p>

Download the article in PDF<\/a><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Even in organisations with established procurement frameworks, issues still arise due to unclear roles, scattered data, and limited visibility, which create inefficiencies and tension among Category Management, Strategic Sourcing, and Supplier Relationship Management (SRM). Addressing these challenges requires not only a strategic vision but also robust technological foundations\u2014ensuring all teams operate with accurate data, complete […]<\/p>\n","protected":false},"author":1,"featured_media":8089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-11735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogposts"],"yoast_head":"\nEnhancing Category Management, Sourcing, and SRM Through Data Excellence - Creactives<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enhancing Category Management, Sourcing, and SRM Through Data Excellence - Creactives\" \/>\n<meta property=\"og:description\" content=\"Even in organisations with established procurement frameworks, issues still arise due to unclear roles, scattered data, and limited visibility, which create inefficiencies and tension among Category Management, Strategic Sourcing, and Supplier Relationship Management (SRM). Addressing these challenges requires not only a strategic vision but also robust technological foundations\u2014ensuring all teams operate with accurate data, complete […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/\" \/>\n<meta property=\"og:site_name\" content=\"Creactives\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-06T10:44:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-07T07:32:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/05\/1746519240506.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"devinterface\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"devinterface\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/\"},\"author\":{\"name\":\"devinterface\",\"@id\":\"https:\/\/www.creactives.com\/it\/#\/schema\/person\/ca1f60d3c941ea80ad0991b6ac5e426e\"},\"headline\":\"Enhancing Category Management, Sourcing, and SRM Through Data Excellence\",\"datePublished\":\"2026-08-06T10:44:53+00:00\",\"dateModified\":\"2026-09-07T07:32:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/\"},\"wordCount\":761,\"publisher\":{\"@id\":\"https:\/\/www.creactives.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/05\/1746519240506.jpeg\",\"articleSection\":[\"Blogposts\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/\",\"url\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/\",\"name\":\"Enhancing Category Management, Sourcing, and SRM Through Data Excellence - Creactives\",\"isPartOf\":{\"@id\":\"https:\/\/www.creactives.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/05\/1746519240506.jpeg\",\"datePublished\":\"2026-08-06T10:44:53+00:00\",\"dateModified\":\"2026-09-07T07:32:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/#primaryimage\",\"url\":\"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/05\/1746519240506.jpeg\",\"contentUrl\":\"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/05\/1746519240506.jpeg\",\"width\":1280,\"height\":720,\"caption\":\"Enhancing Category Management, Sourcing, and SRM Through Data Excellence\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.creactives.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Enhancing Category Management, Sourcing, and SRM Through Data Excellence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creactives.com\/it\/#website\",\"url\":\"https:\/\/www.creactives.com\/it\/\",\"name\":\"Creactives\",\"description\":\"Perfect your Procurement and Supply Chain Data\",\"publisher\":{\"@id\":\"https:\/\/www.creactives.com\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creactives.com\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.creactives.com\/it\/#organization\",\"name\":\"Creactives Group\",\"url\":\"https:\/\/www.creactives.com\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.creactives.com\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.creactives.com\/wp-content\/uploads\/2024\/07\/logo_32b2f978.svg\",\"contentUrl\":\"https:\/\/www.creactives.com\/wp-content\/uploads\/2024\/07\/logo_32b2f978.svg\",\"width\":329,\"height\":62,\"caption\":\"Creactives Group\"},\"image\":{\"@id\":\"https:\/\/www.creactives.com\/it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/creactives-spa\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creactives.com\/it\/#\/schema\/person\/ca1f60d3c941ea80ad0991b6ac5e426e\",\"name\":\"devinterface\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.creactives.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a831674ed5399fc95eeeb7a45abb466e2eebd1c3d41d2410e79298dd1d97e0f9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a831674ed5399fc95eeeb7a45abb466e2eebd1c3d41d2410e79298dd1d97e0f9?s=96&d=mm&r=g\",\"caption\":\"devinterface\"},\"sameAs\":[\"https:\/\/www.creactives.com\"],\"url\":\"https:\/\/www.creactives.com\/it\/author\/devinterface\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Enhancing Category Management, Sourcing, and SRM Through Data Excellence - Creactives","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/","og_locale":"it_IT","og_type":"article","og_title":"Enhancing Category Management, Sourcing, and SRM Through Data Excellence - Creactives","og_description":"Even in organisations with established procurement frameworks, issues still arise due to unclear roles, scattered data, and limited visibility, which create inefficiencies and tension among Category Management, Strategic Sourcing, and Supplier Relationship Management (SRM). Addressing these challenges requires not only a strategic vision but also robust technological foundations\u2014ensuring all teams operate with accurate data, complete […]","og_url":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/","og_site_name":"Creactives","article_published_time":"2026-08-06T10:44:53+00:00","article_modified_time":"2026-09-07T07:32:36+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/05\/1746519240506.jpeg","type":"image\/jpeg"}],"author":"devinterface","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"devinterface","Tempo di lettura stimato":"5 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/#article","isPartOf":{"@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/"},"author":{"name":"devinterface","@id":"https:\/\/www.creactives.com\/it\/#\/schema\/person\/ca1f60d3c941ea80ad0991b6ac5e426e"},"headline":"Enhancing Category Management, Sourcing, and SRM Through Data Excellence","datePublished":"2026-08-06T10:44:53+00:00","dateModified":"2026-09-07T07:32:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/"},"wordCount":761,"publisher":{"@id":"https:\/\/www.creactives.com\/it\/#organization"},"image":{"@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/05\/1746519240506.jpeg","articleSection":["Blogposts"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/","url":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/","name":"Enhancing Category Management, Sourcing, and SRM Through Data Excellence - Creactives","isPartOf":{"@id":"https:\/\/www.creactives.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/#primaryimage"},"image":{"@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/05\/1746519240506.jpeg","datePublished":"2026-08-06T10:44:53+00:00","dateModified":"2026-09-07T07:32:36+00:00","breadcrumb":{"@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/#primaryimage","url":"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/05\/1746519240506.jpeg","contentUrl":"https:\/\/www.creactives.com\/wp-content\/uploads\/2025\/05\/1746519240506.jpeg","width":1280,"height":720,"caption":"Enhancing Category Management, Sourcing, and SRM Through Data Excellence"},{"@type":"BreadcrumbList","@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/enhancing-category-management-sourcing-and-srm-through-data-excellence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.creactives.com\/it\/"},{"@type":"ListItem","position":2,"name":"Enhancing Category Management, Sourcing, and SRM Through Data Excellence"}]},{"@type":"WebSite","@id":"https:\/\/www.creactives.com\/it\/#website","url":"https:\/\/www.creactives.com\/it\/","name":"Creactives","description":"Perfect your Procurement and Supply Chain Data","publisher":{"@id":"https:\/\/www.creactives.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creactives.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.creactives.com\/it\/#organization","name":"Creactives Group","url":"https:\/\/www.creactives.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.creactives.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.creactives.com\/wp-content\/uploads\/2024\/07\/logo_32b2f978.svg","contentUrl":"https:\/\/www.creactives.com\/wp-content\/uploads\/2024\/07\/logo_32b2f978.svg","width":329,"height":62,"caption":"Creactives Group"},"image":{"@id":"https:\/\/www.creactives.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/creactives-spa\/"]},{"@type":"Person","@id":"https:\/\/www.creactives.com\/it\/#\/schema\/person\/ca1f60d3c941ea80ad0991b6ac5e426e","name":"devinterface","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.creactives.com\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a831674ed5399fc95eeeb7a45abb466e2eebd1c3d41d2410e79298dd1d97e0f9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a831674ed5399fc95eeeb7a45abb466e2eebd1c3d41d2410e79298dd1d97e0f9?s=96&d=mm&r=g","caption":"devinterface"},"sameAs":["https:\/\/www.creactives.com"],"url":"https:\/\/www.creactives.com\/it\/author\/devinterface\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/posts\/11735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/comments?post=11735"}],"version-history":[{"count":9,"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/posts\/11735\/revisions"}],"predecessor-version":[{"id":12148,"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/posts\/11735\/revisions\/12148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/media\/8089"}],"wp:attachment":[{"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/media?parent=11735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/categories?post=11735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/tags?post=11735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}