{"id":11753,"date":"2026-08-06T10:46:01","date_gmt":"2026-08-06T10:46:01","guid":{"rendered":"https:\/\/www.creactives.com\/2026\/08\/18\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/"},"modified":"2026-09-07T07:32:25","modified_gmt":"2026-09-07T07:32:25","slug":"the-one-question-procurement-still-cant-answer-what-are-we-actually-buying","status":"publish","type":"post","link":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/","title":{"rendered":"The One Question Procurement Still Can\u2019t Answer: What Are We Actually Buying?"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

For all the technological progress of the last decade \u2014 automation platforms, Supplier Management suites, AI copilots, category tools, risk dashboards \u2014 Procurement remains stuck on the same foundational problem it has always had:<\/span><\/p><\/div>

What are we buying? From whom? At what price? And when? <\/span><\/p><\/div>

These four questions define Procurement. But they are not all equal. Not even close. <\/span><\/p><\/div>

Because if you don\u2019t know <\/span>exactly what you are buying<\/span>, the other three don\u2019t matter.<\/span><\/p><\/div>

And this is where Procurement\u2019s real transformation must begin.<\/span><\/p><\/div>

The uncomfortable truth: Supplier Management evolved, but item identification did not<\/span><\/p><\/div>

For 20+ years, organizations have heavily optimized one side of the equation: <\/span>\u201cFrom whom should we buy?\u201d<\/span><\/p><\/div>

It’s why the market is full of excellent solutions for:<\/span><\/p><\/div>

Vendor Management, Risk scoring, ESG tracking, Onboarding workflows, Performance reviews, Supplier discovery, Compliance monitoring….<\/span><\/p><\/div>

Supplier data has become structured, enriched, and increasingly automated. And Procurement teams have adopted these tools well. <\/span><\/p><\/div>

But the other side \u2014 the most essential side \u2014 has remained dramatically underdeveloped:<\/span><\/p><\/div>

uniquely identifying the material, product, service, or part being purchased.<\/span><\/p><\/div>

Because without knowing <\/span>what<\/span> an object truly is, every downstream process is compromised:<\/span><\/p><\/div>

category management, sourcing, contracting, catalogs, P2P, planning, inventory, spend analysis, automation, AI agents…<\/span><\/p><\/div>

It all breaks \u2014 or at best, becomes unreliable.<\/span><\/p><\/div>

Why \u201cWHAT you buy\u201d is the only blocking problem<\/span><\/p><\/div>

Let\u2019s be clear:<\/span><\/p><\/div>

Misidentifying the supplier \u27a1\ufe0f causes inefficiencies.<\/span><\/p><\/div>

Misidentifying the price \u27a1\ufe0f affects savings.<\/span><\/p><\/div>

Misidentifying the timing \u27a1\ufe0f affects planning.<\/span><\/p><\/div>

But misidentifying the object itself \u27a1\ufe0f <\/span>blocks the process entirely.<\/span><\/p><\/div>

If you don\u2019t know what you are buying, you can\u2019t:<\/span><\/p><\/div>

source it, benchmark it, standardise it, compare it, automate it, plan it, store it, reorder it, or let an AI agent take action on it!<\/span><\/p><\/div>

Every single capability in Procurement and Supply Chain requires one thing above all:<\/span><\/p><\/div>

a unique, unambiguous, machine-readable identification of the object.<\/span><\/p><\/div>

AI agents magnify the problem \u2014 they don\u2019t solve it<\/span><\/p><\/div>

With the new wave of agentic automation, the stakes have become dramatically higher.<\/span><\/p><\/div>

AI agents don\u2019t \u201cinterpret\u201d uncertainty the way humans do. They need: <\/span><\/p><\/div>

clear object identity complete logical attributes harmonized structure enterprise-wide consistency<\/span><\/p><\/div>

If you feed an AI agent a material that is unclear, mislabeled, duplicated, or poorly described, the error becomes catastrophic at scale.<\/span><\/p><\/div>

One wrong assumption \u2192 thousands of wrong micro-decisions.<\/span><\/p><\/div>

This is why machine-consumable data matters more than ever. And why <\/span>item identification and categorization<\/span> come before everything else.<\/span><\/p><\/div>

The minimum attribute set: the missing blueprint in Procurement<\/span><\/p><\/div>

Another blind spot in the industry is the lack of standards for:<\/span><\/p><\/div>

What is the minimum set of attributes Procurement needs to buy anything without errors?<\/span><\/p><\/div>

For many organizations, this remains undefined. Different plants choose different descriptions. Different teams use different taxonomies. Different systems interpret attributes differently. <\/span><\/p><\/div>

The result?<\/span><\/p><\/div>

Humans patch inconsistencies manually. AI agents fail silently. Automation stalls. Savings leak. And complexity grows. <\/span><\/p><\/div>

Identifying the object \u2014 consistently, unambiguously, and at scale \u2014 is what unlocks every other optimization.<\/span><\/p><\/div>

Why Creactives focuses on the part everyone else ignores<\/span><\/p><\/div>

Most Procurement technologies assume the data is correct.<\/span><\/p><\/div>

Most MDM projects try to clean it <\/span>once<\/span>.<\/span><\/p><\/div>

Most AI vendors rely on probability instead of domain logic.<\/span><\/p><\/div>

Creactives does the opposite.<\/span><\/p><\/div>

We solve the problem at its source, thanks to our <\/span>Supervised AI<\/span>, a unique combination of:<\/span><\/p><\/div>

\u2714 <\/span>Machine Learning<\/span> trained on 20+ years of Procurement & Supply Chain data<\/span><\/p><\/div>

\u2714 <\/span>Knowledge Engineering<\/span> that embeds domain rules, semantics, and taxonomies<\/span><\/p><\/div>

\u2714 <\/span>Human domain experts<\/span> who validate, refine, and evolve the logic as industries change<\/span><\/p><\/div>

This hybrid approach ensures something general-purpose AI can\u2019t deliver:<\/span><\/p><\/div>

accuracy, explainability, reproducibility, and contextual truth.<\/span><\/p><\/div>

It is why Creactives can:<\/span><\/p><\/div>

categorize at granular level<\/span><\/p><\/div>

identify materials and services uniquely<\/span><\/p><\/div>

harmonize attributes across systems<\/span><\/p><\/div>

align naming logic across the enterprise<\/span><\/p><\/div>

govern new data continuously.<\/span><\/p><\/div>

This creates the one thing every AI agent, P2P system, and sourcing workflow desperately needs:<\/span><\/p><\/div>

a reliable, stable, machine-consumable Data Foundation that tells the organization \u2014 and its machines \u2014 exactly what each object is.<\/span><\/p><\/div>

Why this changes everything<\/span><\/p><\/div>

Once the \u201cWHAT\u201d is correct:<\/span><\/p><\/div>

AI agents can execute sourcing autonomously<\/span><\/p><\/div>

Forecasting becomes accurate<\/span><\/p><\/div>

Catalogs become searchable and maintained<\/span><\/p><\/div>

P2P no longer depends on tribal knowledge<\/span><\/p><\/div>

Duplicate materials disappear<\/span><\/p><\/div>

Negotiation strategies improve<\/span><\/p><\/div>

Risk becomes contextual<\/span><\/p><\/div>

Spend analytics finally reflect reality.<\/span><\/p><\/div>

Machines can act with confidence. Humans can trust the output. The entire enterprise accelerates. <\/span><\/p><\/div>

Conclusion: The real revolution is not AI \u2014 it\u2019s the ability to know exactly what you buy<\/span><\/p><\/div>

Procurement has evolved in every direction except the one that matters most. And as organizations rush into agentic automation, this blind spot becomes a structural risk. <\/span><\/p><\/div>

AI will not fix it. New platforms will not fix it. More supplier data will not fix it. <\/span><\/p><\/div>

Only one thing will:<\/span><\/p><\/div>

the ability to uniquely identify, categorize, and harmonize every object the company buys \u2014 continuously and at scale.<\/span><\/p><\/div>

This has always been Procurement\u2019s most fundamental challenge. It is now its most strategic one. And it is the exact capability Creactives has been building for 20 years \u2014 through a unique blend of Machine Learning, Knowledge Engineering, and domain expertise. <\/span><\/p><\/div>

Because before AI can transform Procurement,<\/span>Procurement must finally know what it is buying.<\/span><\/p>

Download the article in PDF<\/a><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

For all the technological progress of the last decade \u2014 automation platforms, Supplier Management suites, AI copilots, category tools, risk dashboards \u2014 Procurement remains stuck on the same foundational problem it has always had: What are we buying? From whom? At what price? And when? These four questions define Procurement. But they are not all […]<\/p>\n","protected":false},"author":1,"featured_media":10567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-11753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogposts"],"yoast_head":"\nThe One Question Procurement Still Can\u2019t Answer: What Are We Actually Buying? - Creactives<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The One Question Procurement Still Can\u2019t Answer: What Are We Actually Buying? - Creactives\" \/>\n<meta property=\"og:description\" content=\"For all the technological progress of the last decade \u2014 automation platforms, Supplier Management suites, AI copilots, category tools, risk dashboards \u2014 Procurement remains stuck on the same foundational problem it has always had: What are we buying? From whom? At what price? And when? These four questions define Procurement. But they are not all […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/\" \/>\n<meta property=\"og:site_name\" content=\"Creactives\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-06T10:46:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-07T07:32:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creactives.com\/wp-content\/uploads\/2026\/01\/imm-creactives-the-what-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"937\" \/>\n\t<meta property=\"og:image:height\" content=\"527\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"devinterface\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"devinterface\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/\"},\"author\":{\"name\":\"devinterface\",\"@id\":\"https:\/\/www.creactives.com\/it\/#\/schema\/person\/ca1f60d3c941ea80ad0991b6ac5e426e\"},\"headline\":\"The One Question Procurement Still Can\u2019t Answer: What Are We Actually Buying?\",\"datePublished\":\"2026-08-06T10:46:01+00:00\",\"dateModified\":\"2026-09-07T07:32:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/\"},\"wordCount\":863,\"publisher\":{\"@id\":\"https:\/\/www.creactives.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creactives.com\/wp-content\/uploads\/2026\/01\/imm-creactives-the-what-1.png\",\"articleSection\":[\"Blogposts\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/\",\"url\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/\",\"name\":\"The One Question Procurement Still Can\u2019t Answer: What Are We Actually Buying? - Creactives\",\"isPartOf\":{\"@id\":\"https:\/\/www.creactives.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creactives.com\/wp-content\/uploads\/2026\/01\/imm-creactives-the-what-1.png\",\"datePublished\":\"2026-08-06T10:46:01+00:00\",\"dateModified\":\"2026-09-07T07:32:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/#primaryimage\",\"url\":\"https:\/\/www.creactives.com\/wp-content\/uploads\/2026\/01\/imm-creactives-the-what-1.png\",\"contentUrl\":\"https:\/\/www.creactives.com\/wp-content\/uploads\/2026\/01\/imm-creactives-the-what-1.png\",\"width\":937,\"height\":527},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.creactives.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The One Question Procurement Still Can\u2019t Answer: What Are We Actually Buying?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creactives.com\/it\/#website\",\"url\":\"https:\/\/www.creactives.com\/it\/\",\"name\":\"Creactives\",\"description\":\"Perfect your Procurement and Supply Chain Data\",\"publisher\":{\"@id\":\"https:\/\/www.creactives.com\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creactives.com\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.creactives.com\/it\/#organization\",\"name\":\"Creactives Group\",\"url\":\"https:\/\/www.creactives.com\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.creactives.com\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.creactives.com\/wp-content\/uploads\/2024\/07\/logo_32b2f978.svg\",\"contentUrl\":\"https:\/\/www.creactives.com\/wp-content\/uploads\/2024\/07\/logo_32b2f978.svg\",\"width\":329,\"height\":62,\"caption\":\"Creactives Group\"},\"image\":{\"@id\":\"https:\/\/www.creactives.com\/it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/creactives-spa\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creactives.com\/it\/#\/schema\/person\/ca1f60d3c941ea80ad0991b6ac5e426e\",\"name\":\"devinterface\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.creactives.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a831674ed5399fc95eeeb7a45abb466e2eebd1c3d41d2410e79298dd1d97e0f9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a831674ed5399fc95eeeb7a45abb466e2eebd1c3d41d2410e79298dd1d97e0f9?s=96&d=mm&r=g\",\"caption\":\"devinterface\"},\"sameAs\":[\"https:\/\/www.creactives.com\"],\"url\":\"https:\/\/www.creactives.com\/it\/author\/devinterface\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The One Question Procurement Still Can\u2019t Answer: What Are We Actually Buying? - Creactives","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/","og_locale":"it_IT","og_type":"article","og_title":"The One Question Procurement Still Can\u2019t Answer: What Are We Actually Buying? - Creactives","og_description":"For all the technological progress of the last decade \u2014 automation platforms, Supplier Management suites, AI copilots, category tools, risk dashboards \u2014 Procurement remains stuck on the same foundational problem it has always had: What are we buying? From whom? At what price? And when? These four questions define Procurement. But they are not all […]","og_url":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/","og_site_name":"Creactives","article_published_time":"2026-08-06T10:46:01+00:00","article_modified_time":"2026-09-07T07:32:25+00:00","og_image":[{"width":937,"height":527,"url":"https:\/\/www.creactives.com\/wp-content\/uploads\/2026\/01\/imm-creactives-the-what-1.png","type":"image\/png"}],"author":"devinterface","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"devinterface","Tempo di lettura stimato":"6 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/#article","isPartOf":{"@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/"},"author":{"name":"devinterface","@id":"https:\/\/www.creactives.com\/it\/#\/schema\/person\/ca1f60d3c941ea80ad0991b6ac5e426e"},"headline":"The One Question Procurement Still Can\u2019t Answer: What Are We Actually Buying?","datePublished":"2026-08-06T10:46:01+00:00","dateModified":"2026-09-07T07:32:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/"},"wordCount":863,"publisher":{"@id":"https:\/\/www.creactives.com\/it\/#organization"},"image":{"@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creactives.com\/wp-content\/uploads\/2026\/01\/imm-creactives-the-what-1.png","articleSection":["Blogposts"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/","url":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/","name":"The One Question Procurement Still Can\u2019t Answer: What Are We Actually Buying? - Creactives","isPartOf":{"@id":"https:\/\/www.creactives.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/#primaryimage"},"image":{"@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creactives.com\/wp-content\/uploads\/2026\/01\/imm-creactives-the-what-1.png","datePublished":"2026-08-06T10:46:01+00:00","dateModified":"2026-09-07T07:32:25+00:00","breadcrumb":{"@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/#primaryimage","url":"https:\/\/www.creactives.com\/wp-content\/uploads\/2026\/01\/imm-creactives-the-what-1.png","contentUrl":"https:\/\/www.creactives.com\/wp-content\/uploads\/2026\/01\/imm-creactives-the-what-1.png","width":937,"height":527},{"@type":"BreadcrumbList","@id":"https:\/\/www.creactives.com\/it\/2026\/08\/06\/the-one-question-procurement-still-cant-answer-what-are-we-actually-buying\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.creactives.com\/it\/"},{"@type":"ListItem","position":2,"name":"The One Question Procurement Still Can\u2019t Answer: What Are We Actually Buying?"}]},{"@type":"WebSite","@id":"https:\/\/www.creactives.com\/it\/#website","url":"https:\/\/www.creactives.com\/it\/","name":"Creactives","description":"Perfect your Procurement and Supply Chain Data","publisher":{"@id":"https:\/\/www.creactives.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creactives.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.creactives.com\/it\/#organization","name":"Creactives Group","url":"https:\/\/www.creactives.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.creactives.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.creactives.com\/wp-content\/uploads\/2024\/07\/logo_32b2f978.svg","contentUrl":"https:\/\/www.creactives.com\/wp-content\/uploads\/2024\/07\/logo_32b2f978.svg","width":329,"height":62,"caption":"Creactives Group"},"image":{"@id":"https:\/\/www.creactives.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/creactives-spa\/"]},{"@type":"Person","@id":"https:\/\/www.creactives.com\/it\/#\/schema\/person\/ca1f60d3c941ea80ad0991b6ac5e426e","name":"devinterface","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.creactives.com\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a831674ed5399fc95eeeb7a45abb466e2eebd1c3d41d2410e79298dd1d97e0f9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a831674ed5399fc95eeeb7a45abb466e2eebd1c3d41d2410e79298dd1d97e0f9?s=96&d=mm&r=g","caption":"devinterface"},"sameAs":["https:\/\/www.creactives.com"],"url":"https:\/\/www.creactives.com\/it\/author\/devinterface\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/posts\/11753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/comments?post=11753"}],"version-history":[{"count":5,"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/posts\/11753\/revisions"}],"predecessor-version":[{"id":12139,"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/posts\/11753\/revisions\/12139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/media\/10567"}],"wp:attachment":[{"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/media?parent=11753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/categories?post=11753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creactives.com\/it\/wp-json\/wp\/v2\/tags?post=11753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}