Solution

TAM — The Gateway to your Enterprise Data Space

TAM (Technical Attribute Management) is how you navigate and govern your Master Data Digital Twins. You can edit existing Digital Twins, merge duplicates into a Golden Record, or create new ones for incoming materials and services. Operators, technicians, and warehouse teams can add field knowledge directly. With the Spend Analysis add-on, you can clearly see spending patterns and trends to make better decisions.

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The problem we solve

Why master data breaks down

Duplicate master data

Thousands of duplicates causing excess inventory and procurement inefficiency.

Missing & wrong attributes

Incomplete technical specs and wrong classifications blocking automation.

Shallow categorization

Materials and spend classified at surface level only — without granular, nature-based categorization that enables precise analysis and sourcing.

One-time cleansing

Data quality deteriorates again without continuous governance workflows.

Bidirectional by design

TAM's dual role — consumer AND contributor of the EDS

TAM operates in two directions on the Enterprise Data Space: it reads Digital Twins from the EDS, and it writes back to it.

Consumer

Reads from the EDS

TAM reads Digital Twins from the UDS to display, validate and govern them. It is the interface through which users interact with the Digital Twins.

Contributor

Writes back to the EDS

TAM enriches existing Digital Twins, creates new ones (including Golden Records), and captures field knowledge from operators, technicians and warehouse staff — feeding it back into the EDS.

Capabilities

Two modules, one governance layer

TAM — Core Module

Technical Attribute Management

AI-driven deduplication

Detect and consolidate duplicate materials, suppliers and equipment across all plants and systems.

Attribute extraction & enrichment

Automatically extract, normalize and complete technical attributes — including from field teams via TSV.

UNSPSC & taxonomy assignment

Automated classification with high accuracy.

Governance workflows

Structured workflows to review, approve and maintain master data changes continuously.

Multilingual standardization

Standardize names and descriptions across languages for global consistency.

Native PLM & EAM/CMMS Connectors

Out-of-the-box connectors to PLM systems and EAM/CMMS platforms — ingesting engineering, maintenance and lifecycle data directly into Asset and Equipment Digital Twins. No data migration required.

Spend Analysis — Add-on

Classification, visibility & Spend Cube

Spend classification

Every transaction classified by category, supplier and material — including free-text POs.

Spend Cube

Multi-dimensional analysis across category, supplier, geography, entity and time.

Savings opportunity detection

Identify maverick spend, contract leakage and consolidation opportunities.

Compliance reporting

Track frame contract usage and procurement policy compliance in real time.

Linked to Digital Twins

Spend records semantically linked to material and supplier Digital Twins for full traceability.

Coverage

Master data entities covered

Materials & Services

Material & Service Master Data

Cleanse, deduplicate and enrich all material and service records — including technical attributes, manufacturer codes and material group assignments.

Suppliers

Supplier Master Data

Validate, standardize and enrich supplier profiles — commercial data, category classifications and compliance status.

Assets & Equipment

Asset & Equipment Master Data

Harmonize and enrich asset and equipment records — including field knowledge from operators and technicians — enabling virtual inventory and lifecycle management.

Business benefits

Measurable impact

47%

Fewer master data issues

Eliminate duplicates, missing attributes and misclassified records.

15–20%

Inventory reduction

Reduce excess stock by consolidating duplicate materials.

100%

S/4HANA data readiness

Clean, standardized master data ensures smooth ERP migrations.

Reliable spend reporting

Accurate, categorized data enables trustworthy analysis and strategic sourcing.

15–20%

Savings on spend

With Spend Analysis add-on: identify and capture savings across categories and suppliers.

Continuous quality — not one-time

Governance workflows keep data quality high long after the initial cleansing.

Case studies

Spend Analysis at work

Creactives has use cases in many industries, but with a common pain: large and complex multilingual datasets.

Ready to Govern Your Master Data?

Talk to us about how TAM + Spend Analysis keeps your data accurate, connected and audit-ready.