Verona, February 25, 2026. Creactives Group S.p.A. (“Creactives” or the “Company”) (ISIN IT0005408593 – ticker: CREG), an international company and fiscally eligible Innovative SME, listed on Euronext Growth Milan – Professional Segment (“Euronext Growth Milan Pro”), that develops Artificial Intelligence technologies to address real-life business problems in the Supply Chain, announced today that it has been named to The Hackett Group’s 2025-2026 50 to Watch as part of its annual assessment of the global procurement technology market. The program recognizes emerging, leading and enduring solution providers shaping the procurement technology market.
The lists are compiled by The Hackett Group’s Solution Intelligence analysts, formerly the Spend Matters™ analyst team. Selection is informed by year-round market monitoring, detailed briefings, product demonstrations and direct engagement with procurement technology providers. Vendor evaluation follows a rigorous, data-driven approach based on criteria, including technology capability, solution maturity, innovation, customer adoption and overall market impact. For the 2025-2026 lists, The Hackett Group® evaluated approximately 220 procurement technology vendors globally. Eligibility for inclusion was based on participation in product demonstrations, enabling a consistent and objective assessment across all vendors evaluated.
This year’s evaluation reflects a rapidly evolving procurement technology landscape, with AI-enabled capabilities now widely embedded across platforms and solution categories. As organizations seek measurable outcomes from technology investments, differentiation is increasingly driven by how effectively providers translate innovation into practical, scalable results.
“We are honored to be recognized by The Hackett Group® on its 50 to Watch list of procurement providers,” said Paolo Gamberoni, Creactives Group CEO. “At Creactives Group our mission is to build and maintain a solid Data Foundation for Procurement and Supply Chain, enabling organizations to unlock the full value of AI, automation, and data-driven decision-making, and this recognition reflects the dedication of our teams and the trust of our customers and partners. We thank them for their ongoing collaboration and support.”
“These lists often serve as a starting point for organizations evaluating procurement technology investments,” said Nikhil Gaur, director of strategic projects and research analyst at The Hackett Group®. “As the market becomes more crowded and AI adoption accelerates, providers that stand out are those demonstrating both innovation and the ability to deliver real business impact.”
Find the full lists and more information about The Hackett Group’s procurement technology assessment program here.
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